What is SEO Visibility?

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seo visibility

SEO Visibility, or Search Engine Visibility, or Search Visibility, refers to the share of traffic that a website receives from its rankings on organic search results. It is the first thing that you get to see in the metrics you have set for the campaign. Search Visibility gives you an overview of your site’s performance in organic search across different data ranges and search engines.

SEO Visibility could also be perceived as your site’s impression share in SERPs. It implies the number of times a user saw your website in organic search results out of the total searches made for the keyword. SEO Visibility remains intact even when SEO traffic fluctuates, but vice versa is not valid. Since search visibility is the first metric of any campaign, it is of due importance to SEO services

Why is SEO Visibility important?

Understanding and implementing steps to improve SEO visibility will help you in the following ways:

Diagnosing SEO Issues Quickly

Search Visibility helps you to understand if your website needs an algorithm update or is facing a penalty. Whenever there is a loss in SEO Visibility, you can be quickly alerted about the upcoming issues on the website, such as technical problems, algorithm updates, penalties, and more.

Getting an overview of your site’s complete SEO health

You cannot calculate the expected SEO traffic based on raw data. However, SEO visibility can help you know the number of clicks you receive.

Comparing Specific Keywords Faster

SEO Visibility helps you to track the performance of two keywords. Depending on which, you may use the keyword that has a better performance graph.

How to successfully increase SEO visibility?

The following strategies can help you in increasing your SEO visibility.

1. Optimize content with more keywords

There are two ways of doing this:

  • Adding LSI keywords and Google-suggested keywords

LSI or Latent Semantic Indexing are those search terms associated with the keyword you are targeting for users. They add context to the word and help users and search engines get a gist of what the content is all about. LSI keywords are not synonyms but closely related words and phrases.

  • Optimizing ranking of lost keywords

You can analyze any keyword data and measure their performance while checking if there is any scope for improvement. Tracking lost impressions, clicks, positions, and CTRs of those keywords that are still valuable will help you make the best out of lost SEO opportunities.

  • Targeting long-tail keywords

Long-tail keywords are longer and more likely to be used keywords by a user. You can search for those long-tail keywords that have low competition. Your content should use more of such keywords to get search traffic.

2. Upgrade content

Google relies on the content on a website to deliver results. The higher quality and relevancy of content, the more results for any search query. 

  • Add More Content

Your website should have a pool of information that users are curious about. Therefore, create long-form pages with well-researched content to satisfy the user’s search intent. Also, post content regularly on your website and allow search engines to crawl and index pages on your site. You can either cover the bigger topics by breaking them down into parts or concentrate on industry-relevant topics.

  • Lower Bounce Rate

The focus of any website is on getting the reader to stay on their website for the most prolonged duration before returning to the SERPs. Some of the ways in which you can increase the dwell time and lower the bounce rate are:

  1. Writing interesting introductions to get the reader hooked on your content.
  2. Making the page scannable by breaking down the content into sections.
  3. Matching the search intent by giving the most relevant answer to the query.
  4. Creating a thorough piece of content that is engaging and offers a good user experience.
  5. Creating interactive content pieces.
  6. Allowing people to comment to spark up a debate.
  • Add more visual aid

Multiple words and sentences will bore the readers. Therefore, it is better to add a visual aid, like an image, infographic, or video, to keep them engaged. This will make your content easily digestible and lower the bounce rate. A trick here is to use eye-catchy thumbnails that will encourage visitors to click on the link.

3. Optimize Meta Title and Meta Description

The meta title of a page is immediately followed by a small paragraph consisting of 150-160 characters and is called the meta description. It gives an insight into the page’s content, helping readers decide whether they want to continue reading or skip to the following search result. Professional SEO services ensure that a website’s meta title and meta description are optimized.

4. Add Internal Links Within the Page

Internal links connect one page to the other on the same website. This SEO tactic is known to improve ranking. However, this will only be successful when you connect pages with similar contexts. Additionally, too many internal links in one post can harm SEO visibility. 

5. Build Backlinks to the page

After you figure out what your competitors are doing better than you, implement the following techniques to build your links:

  • Guest posting on domains with high authority.
  • Influencer marketing campaigns to get more backlinks from influencers and creators.
  • A highly active social marketing system to get more social shares and backlinks.

Summary

The next time you see a sudden drop in traffic that means that the SEO visibility has also reduced. If the needed action is not taken, it may result in revenue loss. But if you regularly audit your website and check for issues, you may see where your SEO visibility is getting affected. Fortunately, you already know five tactics to use SEO services to get your SEO visibility back to normal. 

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